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White Label helps agencies turn Readdy into an AI-powered growth engine for their own brand. It lets you deliver the full client-facing experience under your own identity, with branded login, dashboard URLs, published site domains, and outgoing white-label emails.
White Label is available on Agency Pro plans and above. If your current subscription does not include White Label, editing stays locked until you upgrade to a plan that supports White Label.
Custom Branding page showing the brand name, website title, logo upload, favicon upload, and login preview
Finished white-label sign-in page with a custom logo, brand name, and client login form

What White Label lets you customize

SettingWhat clients seeValue for agencies
Custom BrandingThe brand name, logo, favicon, and browser tab title shown on the login and project pagesPresent a consistent agency brand across the client login and editor experience
Platform DomainThe URL clients use to sign in and access their dashboard or editorMove client access from a Readdy URL to your own domain
Site DomainThe subdomain pattern used for client-published websitesPublish client sites under a branded domain structure
Custom EmailThe sender domain, sender name, and subject line used for white-label emailsSend invitations and notifications from your own branded email identity

Before you start

Before you configure White Label, make sure you have:
  • A plan that includes White Label
  • Access to the DNS provider for every domain you want to use
  • A platform subdomain such as app.example.com or editor.example.com
  • A site subdomain such as sites.example.com if you want client-published sites on your own domain
  • A verified Resend account and sending domain if you want branded email delivery
  • A test client email address so you can validate the full white-label flow before going live
  1. Prepare your brand assets and domains, then go to Workspace → White Label to start setup.
    White Label workspace page showing the Custom Branding tab inside the Readdy sidebar layout
  2. Configure Custom Branding, including your brand name, browser tab title, logo, and favicon.
    Custom Branding page showing an empty brand name field, website title, logo upload, favicon upload, and login preview
  3. Configure Platform Domain and confirm the final client login URL.
    Platform Domain section showing the current domain with Edit and the Connect custom domain row
  4. Configure Site Domain and choose how it should apply to existing published sites.
    Custom Domain page showing the Site Domain section with the current default domain, Settings, and Connect options
  5. Configure Custom Email, confirm the email address, sender name, and subject, then send a test message.
    Custom Email page showing the sender settings and email preview tabs
  6. Use Readdy to build each client’s website.
  7. In Workspace, add your clients and assign the corresponding website to each client.
    Sites & Permissions page showing assigned sites and client permission settings
    Clients page showing the client list and assigned projects in the workspace
  8. In each client’s Access settings, send the invitation they will use to sign in to their dashboard.
    Client Access page showing the login URL, invitation email field, and resend invitation action

Custom Branding

Use Custom Branding to control the visual identity clients see across the white-label experience.
Custom Branding page showing the brand name, website title, logo upload, favicon upload, and login preview
1

Set your Brand Name

Enter the brand name you want clients to recognize. This appears on the login page. After you configure it, you can preview the result in the preview area on the right.
Brand Name field filled with KIKI Studio
2

Set the Website Title

Enter the title shown in browser tabs. When users hover over the browser tab, they can see the corresponding tab title. You can also hover over the tab in the preview area on the right to preview how it will appear.
Custom Branding page showing the Website Title field filled with dashboard
3

Upload your Logo and Favicon

Upload the logo used on the login page, project pages, emails, and other branded touchpoints. Upload a favicon so clients can recognize your platform in the browser tab.
Custom Branding page showing the uploaded logo and favicon
4

Review the preview

Use the built-in preview to check both the Login Page and Editor Page before you finish.
Preview area showing the branded login page inside Custom Branding
Branding asset requirements: Logo files support PNG, JPG, and SVG, up to 2 MB. Favicon files support PNG, JPEG, and ICO, up to 500 KB.

Custom Domain

Custom Domain page showing the Platform Domain and Site Domain sections

Platform Domain

Use Platform Domain when you want clients to sign in and work from your own branded URL.
1

Choose whether to keep the default subdomain or connect your own domain

You can either edit the default Readdy subdomain slug, or click Connect in the Connect custom domain section to move client access to your own domain.
Platform Domain section showing the current domain with Edit and the Connect custom domain row
2

Enter a platform subdomain

Use a subdomain such as app.example.com or editor.example.com. Root domains such as example.com are not supported for platform login.
Platform Domain setup with a custom domain field and a warning to share the new login URL with clients
3

Add the CNAME record

Copy the generated CNAME record into your DNS provider and save the record there.
Platform Domain setup showing the CNAME record to add in DNS
4

Verify the domain

Return to Readdy and click Verify. If the DNS record is correct but SSL is still being issued, the action changes to Check Status until the domain becomes active.
Platform Domain verification step showing the Verify action after DNS checks
Changing a live Platform Domain immediately invalidates the previous login URL. Share the new URL with your team and clients before or at the same time you switch it.

Site Domain

Use Site Domain when you want client-published sites to live under your own branded domain pattern.
1

Decide whether to keep the default pattern or connect your own site domain

You can use Readdy’s default de-branded site domain, which uses a randomly generated prefix, or configure your own branded base subdomain for client-published websites.
Site Domain settings showing the default generated subdomain, the Settings action, and the Connect custom domain section
2

Enter the site domain

Enter a base subdomain such as sites.example.com. You do not need to type *. yourself. Readdy uses it as a wildcard for published client sites.
Site Domain setup showing the Enter Domain step with a wildcard subdomain entered
3

Add the wildcard CNAME record

Copy the generated wildcard DNS record and save it in your DNS provider.
Site Domain setup showing DNS records added successfully and the default domain scope options
4

Choose how the domain should apply

Decide whether the new site domain should apply only to future publishes or to all published sites. Review this carefully before you save the new default domain scope.
Default Domain Scope dialog showing options for new publishes only or all published sites
5

Verify the domain

Click Verify after the wildcard DNS record is in place. If the CNAME is correct but SSL is still pending, return later and use Check Status until the domain becomes active.
Site Domain verification step showing completed DNS checks and a Verify button
Use New publishes only if you want existing published sites to keep their current domains.When you first connect a custom Site Domain and apply it to all published sites, the previous site URLs redirect to the new address.When you change from one custom Site Domain to another and apply it to all published sites, the old URLs stop working immediately.If you revert back to the default Site Domain pattern, live site URLs change again, so review the target pattern before you confirm.
DNS propagation and SSL issuance usually complete within a few minutes, but in some cases they can take up to 72 hours. During that time, the domain may stay in a pending status even when the DNS record is already correct.

Custom Email

Use Custom Email to send white-label invitations and notifications from your own sender identity.
Custom Email page showing the sender settings and email preview tabs
1

Open brand email settings

In Custom Email, click Settings in the Use Brand Email section to open the branded sender setup.
2

Connect Resend

Add your Resend API key, choose a verified sending domain, then set the sender name and sender email prefix.
3

Send a test email

Complete the setup with a test email so you can confirm delivery before sending to clients.
4

Review template tabs

White Label includes templates for Invitation, Verification Code, Form Submission, Appointment, Voice Appointment, and Form Receipt.
5

Adjust sender details for each template

For each template, you can review the preview and adjust the sender name and subject line.
Invitation email preview showing the sender name, subject line, and email content
TemplateUsually sent toTypical purpose
InvitationClientGive a client access to review or log in to their site
Verification CodeClient or user signing inComplete login or verification flow
Form SubmissionSite ownerNotify the owner about a new form lead
AppointmentSite ownerNotify the owner about a new booking
You can set a different recipient email address for each project in Project Settings.
Voice AppointmentSite ownerNotify the owner about a new voice appointment
You can set a different recipient email address for each project in Project Settings.
Form ReceiptForm submitter or visitorConfirm that a submission was received
You can configure a different receipt sender address for each project using the Resend settings in Project Settings.
In the current White Label flow, Custom Email lets you configure branded sending and adjust the sender name and subject line for each template. The email body is shown as a preview and is not fully editable here.
If you do not configure branded email delivery, white-label emails continue to use the default sender address.

Common issues

Yes. Site Domain is optional. Many agencies start with Custom Branding and Platform Domain first, then move published sites later.
Yes. If you are not ready to use your own Platform Domain yet, you can keep the default Readdy domain and customize the default subdomain slug.
Platform Domain only supports subdomains. Use something like app.example.com or www.example.com, not the root domain example.com.
Enter the base subdomain, such as sites.example.com. Readdy handles the wildcard setup for you, so published sites can use subdomains under it.
No. By default, only newly published websites use the default White Label domain.If you want previously published websites to switch as well, go to Site Domain settings and change the application scope so the domain applies to all published sites. After the change, previously published domains redirect to the White Label domain.
The White Label site domain does not include Readdy branding. You can also connect your own branded domain for client-published websites, which helps strengthen and grow your agency brand.
Usually this means either DNS has not fully propagated yet or the SSL certificate is still being issued. Wait a little longer, then run the verification step again.
The domain may already be bound to another account, or the subdomain may already be taken. Use a different domain or remove the conflicting binding first.
Your saved white-label configuration is preserved, but editing stays locked until you upgrade back to a plan that includes White Label.
No. You can still use Custom Branding and Custom Domain without branded email. If Custom Email is not configured, Readdy continues using the default sender for white-label emails.

Need Help?

If this guide doesn’t resolve your issue, submit a support ticket. We’re here to help!